In this episode Marc Cerniglia of Spotlight Branding and I discuss why you need a lead magnet for your website, how to create one, and what you can do with the email addresses once you have them collected.
I have been dabbling in email marketing in connection with my law practice for about 3 years now but really haven’t given it the attention it needs to really take off. Technology has really taken off in this area with a new company called ConvertKit (affiliate). I had been using Aweber for a number of years to build an email list and send out the periodic email blast but nothing too sophisticated.
My team at my office are now in the process of taking the sophisticated tools in ConvertKit to not only follow up on leads but to create a series of email drip systems that help my law firm to stay top of mind when it comes to my practice area.
In the near future I will be doing a podcast episode on email marketing and ways that it can benefit a law firm. If you are interested I recommend that you check out ConvertKit and how it can be implemented in your law practice.