Tool of the Trade
Today’s Tool of the Trade is Perfect Audience. This company refers to itself as a “retargeting platform” that helps you to capture more leads from the people who are visiting your website. When people visit your law firm website it tracks each user with a cookie in their browser. Then, when that user goes to Facebook a Facebook ad will appear in their news stream to remind them about your law firm. This way you not only remind them of your law firm but give them an opportunity to come back to your site and hopefully give you a call.
I am just starting to use this with my law firm website and will give you an update down the road on the results.