JDB 056: Adrian Lurssen, JDSupra Founder | How to Get More People to Read Your Blog

Adrian Lurssen JDBlogger

Writing great articles for your blog or producing a great video for your law firm website is simply the first step in creating a strong online presence.  Next you have to get your content in front of the right eyeballs if you want to be successful and increase your visibility online.

The idea of “build it and they will come” is not a viable approach when it comes to creating your law firm’s online presence. Today we will dig deeper and discuss the keys to creating great content and how you can get more people to actually read your work.

In this episode of the JDBlogger Podcast I interview Adrian Lurssen, co-founder of JDSupra, a digital media company that helps lawyers increase their visibility online through distribution of the lawyer’s content.  Adrian shares with us some of his experiences as one of the early employees of Yahoo and how JDSupra was formed and its purpose in helping lawyers get their articles in front of the right people.

jd-supra-logo

We also discuss some of the common traits to producing engaging content for your law firm website or blog.  Adrian is in the unique position of being able to study and evaluate the thousands of articles written by lawyers that are distributed by JDSupra and comment on what he believes makes the best legal writers successful.

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Comments

  1. John:

    I was a little confused over this week’s interview. First, it appears that JD supra caters to large firms. I searched the site and I didn’t see a lot of solos or small firms like you. Second, does JD supra just scrape your site or do you have to go through and post everything to the JD supra site. Third, I didn’t see anything about pricing structure on the website. I’m not one to be compelled to be hit by a sales pitch before I even know what the deal is about. Is the pricing structure for a solo fair? Fourth, I know you mentioned that you have received some work from JD supra but have you looked at the analytics and why do you feel its worth it?

    thanks for the great info.

    • John Skiba

      Hey Guy:

      Thanks for the comment. In listening back over the interview I think you make a valid point. As to how it works they have two options: the entry level allows you to take your content and post it directly on the platform you can create on their site and then they distribute it out through their channels. They have an upgraded package (“pro” version) that is more expensive but they monitor your website and anytime you put up a new post they take it post it on your platform on JDSupra and then distribute it out to all of their subscribers, including their social media channels. I am not sure what their pricing structure is at this point. I know that I have been with them for years and I believe it has changed over time. I can reach out to Adrian and see if he can comment on this.

      As to whether it caters to large or small firms – while I agree that there are many larger firms on JDSupra I have found it to be very useful in my practice. Some of the articles I have written that have been distributed through them rank as some of the top articles on their site (at least that was is what they have shown me). For instance a few months back I wrote an article on “How to Set Aside a Default Judgment”. For two months in a row it was in the top 15 of most read articles on their site. So the fact that I am a solo wasn’t really making a difference because my content was doing much better than most of the big firm content.

      As to whether I feel if it is worth it, one of my concerns is that listeners would view this episode only as promotion for JDSupra that I was somehow being compensated for. I have no affiliate relationship with JDSupra but wanted to have Adrian on to talk about it because I have found it helpful in my practice. I did a quick search through my email. Each time a potential client emails me directly from the JDSupra site I get an email so that I can respond to them. Over the last year I have had 98 direct contacts from potential clients through JDSupra – a little over 8 per month. Further, if you Google “Midland Funding” my article on JDSupra comes up on the first page and that has driven a lot of work.

      Here are some actual numbers – I looked at the analytics on JDSupra for January 1, 2014 through May 15, 2014. On JDSupra my articles have been viewed 149,085 times and my profile has been viewed 1,459. I am receiving significantly more views of my work through JDSupra than I am through direct hits to my website.

      The main reason for this interview is two fold: I wanted to share something that has worked for me and I thought could be helpful to other solos, and I wanted to have an expert on who I felt could really help solos see that content distribution can be much more than just a link on Twitter. Thanks again for the comment.

  2. John

    Thanks for the response. I did not feel that you were promoting the platform. Maybe Adrian could comment because I’m sure there are others with the same questions. Keep up the good work.

    Guy

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