Whether you are doing your own content marketing or paying an SEO company to get you to the top of Google’s search engine rankings you have undoubtedly had the thought – “is any of this really working?”.
Determining if you are obtaining a strong return on investment (ROI) when it comes to internet marketing has always seemed to be an exercise in faith – faith that your content is performing and faith in the company you hired that made you all those promises of internet mastery.
Dan said that one of the motivating factors in creating Lawyer Marketing Score was when a lawyer friend of his told him “I don’t know whether to fire my SEO guy, or refer him to all of my friends.”
I think most of us can relate – we simply don’t know what is working and what is not working. And it costing many lawyers thousands of dollars each month.
As Dan says, “think of Lawyer Marketing Score as Consumer Reports” for measuring how effective your online marketing is as well as allowing you to see how well your local competitors are doing.
Lawyer Marketing Score is still in beta and when it goes live it will only be available for personal injury attorneys but Dan states that they will be moving into other practices soon after. One of the best selling points is that the service is absolutely free.
In this episode I talk with Dan about why he created Lawyer Marketing Score and how he thinks it disruptive technology will benefit lawyers and help them make smarter decisions when it comes to marketing their law practice.
Can I Ask a Favor?
I have been producing the JDBlogger Podcast for nearly three years. Over the years I have truly appreciated the support of the many listeners – and especially for those who have stuck with the podcast when I go on the periodic hiatus!
If you have appreciated the podcast I would appreciate hearing from you in the form of some feedback on iTunes. It only takes a minute or two and would help out the podcast considerably.