JDB 088: David Meerman Scott | Newsjacking

David Meerman Scott on JDBlogger

On this episode of the podcast I interview internationally known marketer and sales strategist David Meerman Scott. I recently read David’s book “Newsjacking” and learned that he had recently released a course of the same title.

What is Newsjacking?  Many attorneys may already be incorporating Newsjacking into their marketing.

David defines Newsjacking as “the art and science of injecting your ideas into a breaking news story so you and your ideas get noticed”.

Many attorneys use current events or recent news stories to generate ideas for blog articles or other types of content, however as David points out on the podcast there is a lot more to successful Newsjacking than just writing an article that touches on current events.

Specifically Mr. Scott covers the following in this episode:

  • How to monitor the news in real time so that you can get your content noticed
  • How to get your content noticed by local reporters who will want to use you a source for their article.
  • How to use social media as part of your Newsjacking strategy
  • Why Newsjacking can be such a great strategy to get actual clients into your law firm.

Newsjacking – Life of a News Story

I recently read David’s book Newsjacking and found it to be full of strategies that can be implemented immediately into your content creation.

You can also learn more about David Meerman Scott’s new online course on Newjacking by clicking on the image below:

Newsjacking JDBlogger

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