If you are running your own law practice you likely have seen the lines between your personal life and professional life merge into one. Especially for attorneys like myself that operate mainly out of a home office and a few satellite offices I have found that my daytime job is now a daytime, nighttime, middle-of-the night job.
When it comes to social media and our law practices I see many attorneys that are reluctant to insert their professional persona’s into their private social media platforms like Facebook and Twitter.
The thought being that you don’t want to intrude on your friends’ lives or appear to be selling something to their friends. The concern is legitimate. You don’t want to be the “Amway guy” to your Facebook friends.
However, I don’t think attorneys should shy away from sharing the professional part of their lives with family and friends. Being a lawyer is part of who I am – not the only part – but nonetheless part of what I do.
Social media is a great must-use tool for distributing the articles you write for your blog. For instance, anytime I draft a new article for my blog or produce a new podcast episode I will always put a link to the article or podcast on my personal Facebook page as well as my personal Twitter page. I know this makes some lawyers very uncomfortable and they are just positive that all their friends will hate them for doing it.
What I have found is that this only becomes awkward if the only posts you have on social media are related to your job and if the posts have a hard-sell tone to them. If you are interacting on Facebook and Twitter about things other than your day-job then a weekly post about your job or a legal topic can be seen for what it is – you sharing part of who you are.
And in fact, when I look at the analytics of my website, Facebook is the source of a large percentage of my overall website traffic. I read that to mean that a good portion of my Facebook friends are interested enough in what I write to actually click through.
Should You Have Clients as Friends/Followers?
Another issue that pops up is whether you should accept friend requests from clients. This is a personal decision and I think it depends on (1) how close you are with the particular client, and (2) how much personal information you have on your social media platforms.
For instance, on my Facebook page I routinely post pictures of my family and some of the activities that we do. With some of my clients I wouldn’t think twice about allowing them into this part of my world. Other clients…not so much.
The one social media platform where I do actively seek out clients as contacts is on LinkedIn. LinkedIn is designed for business and allows me to maintain contact with past clients and help keep my services in mind in case they need some help down the road.
Social media platforms are a great way to distribute the information on your blog and podcast. And if used correctly, when your friends do need a lawyer your name will come to mind because they are fully aware of what you do.
How have you used social media to market your law practice?