JDB 009: Google+, SEO, and Untethered Lawyering – Interview with Jay Fleischman

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Jay Fleischman

Jay Fleischman

In this week’s podcast episode I had the opportunity to interview attorney Jay Fleischman.  I consider Jay a mentor when it comes to marketing a law practice.  I first learned of his Legal Practice Pro website back in 2009.  It was there that I was introduced to content marketing and ways that I could build my law practice without breaking the bank.

We  also discuss Jay’s recent experiment with Google+.  For 30 days Jay abandoned his blog and posted all of his content directly on Google+.  Jay will tell you the results of this experiment and how it can impact you law firm marketing.

Finally, Jay tells you what it means to be an ‘untethered’ lawyer – how he practices law from his home and keeps everything in the cloud.  If you are getting ready to launch your own practice this episode of the JDBlogger Podcast is a must listen.

Tools of the Trade

This week’s Tool of the Trade is the recently released book by Amy Jo Martin, Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate.  Amy is the CEO of Digital Royalty, a company that helps companies and celebrities with their use of social media and online branding.  This book will help alter the way you look social media and how it can help you build your law practice.

You can get Amy’s book by clicking here :

Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate

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Comments

  1. What a blast to hear two of my favorite people in a virtual room together. I love what Jay said about referral sources – that just ONE awesome CPA can be a great source of clients for a bankruptcy lawyer. Cultivating people, rather than just links, never goes out of style.

  2. John Skiba

    Thanks for the comment Cynthia. It was great having both of you on the show, and you better watch out because Jay is starting to give you a run for your money as the most listened to interview!