Finally, I will discus ways you can monitor what people are saying about you and your law firm online. And, if you happen to end up with a negative review I go over a few different strategies on how to deal with that soit doesn’t harm your future online marketing efforts.
Tools of the Trade
This week’s Tool of the Trade is AWeber. This is a great tool for those of you that collect email addresses on your website through an email opt-in form. AWeber allows you to send out information, blog posts, etc. to those people who sign up through you website to receive updates. It also has great analytic tools that allow you to see what articles are getting the most traction, who is opening your emails, and who is actually clicking through to get to your website.