In my interview with Cliff he shares his entrepreneurial story – how he found the courage to leave a well paying job to establish himself as the go-to person in the podcasting world. Cliff also shares business principles that have resulted in success for him and how they can be implemented in your law practice.
Finally, I couldn’t have the Podcast Answerman on the show without getting a couple of tips for any of you who are thinking of taking the plunge and starting a legal podcast.
Tool of the Trade
This week’s Tool of the Trade is Long Tail Pro. This is a tool that I recently came upon that can help you with keyword research as well as monitoring how your (and your competitor’s) websites are performing. Great tool for finding those keywords that are relevant but not quite so difficult to rank for.
One of my favorite features about this tool is it also allows you to see where Google is ranking your website for various keywords. This is a great help in tracking your progress and the effectiveness of your blogging and marketing plan.
Finally, I have changed up the format of the podcast slightly and will now be doing the Tools of the Trade segment after the main portion of the show. Let me know what you think and what your thoughts are in general of the Tools segment.