This book was published by the Law Practice Management Section of the American Bar Association.
In the interview Jared discusses the five different areas of your practice that can benefit from a strong Twitter presence, how you can use Twitter to generate new clients, and some of the ethical concerns you need to watch out for before firing off that first Tweet.
You can get a copy of Jared’s book here:
Tool of the Trade
This week’s Tool of the Trade is Tweriod. Other than having an awful name (they claim it is pronounced Twe-Roid), it is a pretty handy tool that is free to use. What Tweriod does is evaluate your Twitter followers to determine when they are typically online and then issues you a report so that you know when the best times are throughout the day to post your Tweets. The more people who see your Tweets the higher chance of getting the interaction with your website or you personally. It is also a great tool you can use with Buffer and when scheduling your content distribution on social media.