JDB 155: How to Use Facebook Live to Market Your Law Practice

Facebook Live for your Law Practice

Facebook Live was launched in August 2015 as a way to live-stream video to the followers of your Facebook page. While I have been using video and Youtube for a few years now as a way to market my law practice I only recently began experimenting with Facebook Live.

In this episode I share with you my thoughts on why you should be using Facebook Live and walk you through my work flow and how I am implementing this new tool in my law practice.

Bonus Material

I also did a “behind the scenes” recording on how I put the podcast together and video taped the recording of episode#155.

JDB 154: Dan Lear, Avvo | How to Optimize Your Avvo Profile

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In this episode I interview Dan Lear, Director of Industry Relations for Avvo. Your Avvo profile is a big part of your overall online footprint for you as a lawyer and your law firm. Just Google your name followed by “lawyer” or “attorney” and you will likely see that your Avvo profile is in the top of three of search engine results.

This being the case, one of the first impressions potential clients will have of you is your Avvo profile.

Despite this many attorneys put little effort (or outright ignore) this prime internet real estate that could be used to bolster your online brand and really let people know what you and your practice are all about.

Dan Lear is a regular speaker at legal conferences all over the country where he speaks on all things Avvo, tech, and lawyering.  Dan has been mentioned, featured, or published in The ABA Journal, Law Practice Today, Law Technology News, NWLawyer, Above the Law and other legal industry press. In 2015 he was named to the FastCase 50 – a group of entrepreneurs, innovators, and trailblazers in the legal profession.

If you want to connect with Dan you can reach him via Twitter at @rightbrainlaw.

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The JDBlogger Pro platform went live on January 5th and is now open for registration. Becoming a member of “Pro” is an opportunity to engage with other solo lawyers as you grow your law practice and learn what has worked (and hasn’t worked) for successful solo lawyers.

Click HERE to learn more about joining JDBlogger Pro.

I am also really excited about a series of interviews I have done with solos from around the country who share the story of their law practice and what they have done to build a successful business. I will be adding additional interviews through the year. Right now you can hear the back story to the law practices of John Fisher (New York), Jonathan Ginsberg (Georgia), Ruth Carter (Arizona), Chris Small (Washington).

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I have a special introductory discount right now for lawyers who are ready to take things to the next level in 2017. Click HERE to learn more about this offer.

Episode Sponsor

This week’s episode is sponsored by Lexicata. I have used Lexicata for more than year and it has revolutionized the way we handle leads and turn them into paying clients. To learn how Lexicata can help your practice click HERE.

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JDB 153: What Will Be Your Story in 2017?

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Happy New Year! I always love the beginning of new year and the opportunity to start again, try different approaches, and recommit myself to building my law practice.

In this episode of the podcast I share some ideas I have had about finding the story of your business and how you can use that story to build your law practice.

I also share some of the things I learned from you father and brother who operate an auto repair shop. Please check out the article I wrote about Skiba Auto Repair below:

 

What My Mechanic Taught Me About Social Media

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This is always an exciting time of year where you can no only look back on the year to see what you accomplished but be able to plan and prepare for the new year and how you can make it your best year yet!

I am proud to announce that on January 5, 2017 I will be launch JDBlogger Pro – a mastermind group designed for entrepreneurial attorneys who are looking for a group to help them take their practice to the next level.

If you want more information on how to apply to JDBlogger Pro – click HERE.

JDB 152: JDBlogger 2016 Year in Review

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Authority. Search. Systems. In this episode I share three interviews from the past year with Jerod Morris (Copyblogger/Rainmaker Institute), Mike Ramsey (Nifty Law), and Richard James (Partners Club) who will walk you through the process of building authority online, how to excel at local search, and how to implement systems to make your marketing and workflow more productive.

JDB 105: Jerod Morris | How to Build Online Authority

JDB 118: Mike Ramsey | Winning at Local Search

JDB 143: Richard James | How to Implement Systems into Your Law Firm to Achieve Measurable Results

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This is always an exciting time of year where you can no only look back on the year to see what you accomplished but be able to plan and prepare for the new year and how you can make it your best year yet!

I am proud to announce that on January 5, 2017 I will be launch JDBlogger Pro – a mastermind group designed for entrepreneurial attorneys who are looking for a group to help them take their practice to the next level.

If you want more information on how to apply to JDBlogger Pro – click HERE.

JDB 151: Marc Cerniglia | Building Authority with Seminars, Workshops, and Public Speaking

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Much of the focus on the JDBlogger Podcast centers on strategies and tactics of online marketing.

In this episode Spotlight Branding’s Marc Cerniglia and I take things offline and discuss ways to use seminars, workshops, and public speaking to build authority in your practice area and a referral network.

Announcing – JDBlogger Pro

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This is always an exciting time of year where you can no only look back on the year to see what you accomplished but be able to plan and prepare for the new year and how you can make it your best year yet!

I am proud to announce that on January 5, 2017 I will be launch JDBlogger Pro – a mastermind group designed for entrepreneurial attorneys who are looking for a group to help them take their practice to the next level.

If you want more information on how to apply to JDBlogger Pro – click HERE.

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