JDB 136: Joe Pulizzi | Content Marketing Institute | Content, Inc.

Joe Pulizzi is the founding of the Content Marketing Institute and author of the content marketing bible – Content, Inc.  This interview was originally recorded back in November 2015 and contains many valuable insights into helping you be more effective and efficient in your content marketing.  Anytime Joe speaks on content marketing you should listen.

JDB 135: 8 Ways to Be a Happier, Healthier, More Produtive Lawyer

There is no way to get around it – practicing simply takes time.  And I often find that because the “law” part of my job takes so much time other things in my life take a back seat like my health (both physical and mental), business development, and at times even my family.

 

In this episode I share with you eight things I have incorporated into my life from an article I recently read by Benjamin Hardy entitled “50 Ways Happier, Healthier, and More Successful People Live Life on Their Own Terms.”

JDB 134: Aaron George | How to Use Email Newsletters to Build Your Law Firm

How to use Email Newsletters to Build Your Law Practice

090616 Aaron George PhotoIn this episode I interview Aaron George on how to use email newsletters to build your law practice.  Aaron is the co-founder of Lexicata and recently wrote a great article on how email newsletters can be a powerful tool to cultivate new work as well as keep your current clients updated on your firm and areas of the law that can be of help.

In this episode you will find information on how to

  • Choose the right email software and what tools to look for
  • Build your email list
  • How to segment your email list to improve your response rate
  • How to determine what type of content you should put in your newsletter
  • How often you should send the newsletter out for maximum effectiveness

Resources Mentioned in this Episode

Below are some of the resources mentioned in this show –

 

JDB 133: Top Ten Apps for Your Law Practice

Technology and apps are the fun part of running your own law practice (at least in my opinion).  On this episode I share with you the top ten apps I use for my law practice.

JDB 132: Starting a Hybrid Law Practice

In this episode to I share with you some new directions in both the JDBlogger Podcast and in my law practice – specifically how I plan to incorporate paid online courses into my law practice.

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