JDB 081: Can You Create Great Content if You Hate Being a Lawyer?

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Lawyer Content MarketingRecently here at JDBlogger attorney Jim Hart wrote an article about starting his law practice over at age 40 to pursue an area of the law that he had a passion for. I think Jim’s article struck a chord with many attorneys in that a large percentage of attorneys don’t enjoy the practice of law.

Jim is on to something when he said that it wasn’t being a lawyer he hated, it was just the practice area.

Whether we enjoy the type of law we practice or not can have a big impact on whether or not we are impactful and can build a law practice with content marketing.

Content for which you do not have a passion is really hard to get good at.  If you don’t love the content you’re creating, it is unlikely to be good enough to have an impact. And that’s why most of the people who you would consider to be disproportionately good at content have a true love, either for content marketing as a discipline, or a true love for the subject mater that they’re creating content about.”  – Jay Baer, CEO, Convince & Convert.

Uninspired content creation is nothing more than information being transferred from you as the expert to the potential client who is seeking answers to their problems.

And while this may be the underlying concept when it comes to content marketing, to focus solely on the transfer of information is to miss out on a great opportunity to let your passion for your area of practice come through and build a relationship of trust before the client even steps foot in your office.

Find Your Sweet Spot

In his book Content, Inc. the founder of Content Marketing Institute Joe Pulizzi opines that key to becoming great at content marketing is find your “sweet spot”.  He explains that the sweet spot is the “intersection of a knowledge or skill area and a passion point.”

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But what do you do if you are an expert in your field but don’t necessarily have a passion for it?  I believe a lot of lawyers fall into this category – they are competent attorneys and do great work for their clients but don’t necessarily have a true passion for what it is they do.

Many attorneys end up practicing in a certain area simply because that is the department they get assigned to on their first job or the attorney who hires them happens to work in a specific area.

In these situations Pulizzi proposes that an alternative to the sweet spot is to find the intersection of the knowledge/expertise you already possess and your client’s pain points.  This is particularly effective when you are working in a firm of multiple attorneys.

Find What You Love

You’ve got to find what you love…[T]he only way to do great work is to love what you do.  If you haven’t found it yet, keep looking, and don’t settle.” – Steve Jobs

The video of Steve Jobs’s 2005 commencement address at Stanford University has been viewed nearly 24 million times.  I reference a portion of this speech in this episode of the podcast, but the entire speech is very inspiring.

How I Started my Law Practice Over at 40

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By Jim Hart, Esq.


Ten years ago this fall I started my first law firm. I’m turning 40 next month and now, after ten years of practicing mostly family law, I’m doing the unthinkable…

I’m switching practice areas.

The History of My Law Practice

My first firm started out as a criminal and family law practice. I chose criminal because I had been a public defender for the previous year, and it seemed logical.

Why family law? The attorney who shared space with me referred me a case and it seemed like an easy way to get lots of clients… which it was.

Unfortunately, I realized fairly quickly that I didn’t necessarily like family law. Even though my practice was growing (I hit close to $300,000 in revenue by the end of my second full year in practice as a solo), I quickly realized that this was a practice area that I wanted to get out of.

There was only one problem with that… After you start practicing in a chosen area for any period of time, you become branded as the lawyer that handles “those” cases. This is true of your friends, referral sources, and other lawyers in the community.

That happened to me.

My fear, and the fear that I suspect a lot of lawyers go through when they contemplate changing practice areas, was that I wouldn’t have enough new clients to pay the bills, and my old clients would all fire me when they heard that I was switching practice areas.  Not to mention, it would be difficult to get new clients from both practice areas because of the lack of focus in my practice.

So what did I do?

Dabbling Along…

I plodded along and dabbled in other practice areas, hoping that one would miraculously become the next “big thing” for me, and I could seamlessly close out the family law practice.

I did a little personal injury work on an exclusively referral bass. Later, I built a decent workers comp practice. Both of these practice areas could have sustained me and kept me from going back to family law, except for two glaring problems with running a plaintiff’s practice.

The first major challenge was cash flow. In my experience, the settlement checks were too irregular and too unpredictable. I know that if I had held out long enough, this would have become less of a problem, but frankly, I did not want to float the firm for 18-24 months while a plaintiff’s personal injury practice got going – whether I did this by managing family law cases or otherwise.

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JDB 080: Are Millennial Lawyers Better Suited for Solo Practice? – Interview with Nicole Abboud

Nicole Abboud JDBloggerIn this episode I interview attorney Nicole Abboud, the producer and host of The Gen Why Lawyer Podcast where she interviews Millennial lawyers on their entrepreneurial approach both in and outside the practice of law.

She is also a solo practitioner who provides legal services to those working in the fashion and apparel industries.

Nicole discusses why she started decided to start her own solo law practice relatively soon after law school, how she made the transition from a family law practice to providing transactional and litigation services to the fashion and apparel industries, and why she believes members of Generation “Y” (Millennials) are well suited for entrepreneurship and solo practice.

Thinking of starting your own solo law practice?  Thinking of switching practice areas?  Whether you are a member of Generation Y or a Baby Boomer this is a can’t miss episode.



Free Gift from Nicole –

7 Ways to Shake Things Up as a Young Lawyer


Connect with Nicole –

email: Nicole@genwhylawyer.com

Twitter: @nicoleabboud


JDB 079: Can Lawyers Really Get Clients through Social Media?

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For many lawyers the whole concept of social media is just a big waste to time.  And it can be.  Whether it is Facebook, Twitter, LinkedIn, or Google+ social media is a guilty pleasure for most, but can it actually be a valuable tool for marketing your law firm?

In this episode of the podcast I discuss some of the surprising statistics when it comes to the various social media platforms, which platform will be most effective for your law practice, what kind of content you should be posting on social media, and tips using it for the greatest impact.

Which Social Media Platform is Best For Your Law Firm?

A consumer based practice (bankruptcy, criminal defense, family law) will likely find a receptive audience on platforms like Facebook and to a lesser extent Twitter.  If your law practice provides legal services to other businesses or professionals a platforms like Google+ and LinkedIn – particularly if you are members of groups that are relevant to your specific practice area – can be very beneficial.

What About Facebook?

Even if your law practice focuses on providing legal services to other business I still believe you can gain a lot of benefit from creating a robust presence on Facebook.  Check out some of these Facebook statistics:

  • Facebook Users: 1.55 billion monthly active users
  • Percentage of adults that visit Facebook at least once per month:  72%
  • Total number of daily active users:  1.01 billion
  • Percentage of Facebook users that use it daily:  65%
  • Time spent on Facebook per user per day:  20+ minutes
  • Percentage of all U.S. senior citizens that use Facebook: 31%
  • Percentage of drivers that admit to checking Facebook while operating their vehicle: 27%

Nearly 14% of the world’s total population is on Facebook nearly half-an-hour every day!  Anytime a platform has that kind of engagement and just sheer numbers it is important that your business has a presence there.

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The 3 Biggest Excuses Lawyers Make for not Creating Great Educational Video to Market their Law Firms


Lawyer Video Marketing JDBlogger

  • I don’t have the time

  • I don’t want to be a videographer

  • I don’t know what to talk about

Let’s tackle this head on.

Anytime someone tells me they don’t have the time, I call them out on it and tell them “You’re full of it. You do.”

The reason they claim they don’t have time is because they don’t see the value investing in their law firm for long-term purposes.

If they delve deep to learn how video marketing is so effective when done properly, they would make tremendous efforts to create time within their schedule for video marketing.

I guarantee that if you look at your schedule in detail, you can set aside 30 minutes a day or one hour a week or some other time to dedicate solely to creating great video content that your consumers and ideal clients want and need.

If you watch television in the evening, you can eliminate that mindless activity.

Instead of staying in bed an extra hour on the weekend, as enjoyable as that is, your time can be better spent investing in planting seeds for your law firm that will help you grow into the future.

You can always find time to do those activities that are most profitable for you.

If you’re still struggling trying to identify time, then I highly recommend you read No B.S. Time Management for Entrepreneurs: The Ultimate No Holds Barred Kick Butt Take No Prisoners Guide to Time Productivity and Sanity  by Dan Kennedy. You should read it a minimum of three times and then implement each one of the strategies he discusses.

Doing that will free up gobs of time during your day that will make you highly productive.

Let’s get to the fact that you don’t want to be a videographer.

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