JDB 059: The Power of Starting Something Stupid with Author Richie Norton

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Richie NortonThings have been a bit hectic this week – couple of trials and my legal assistant out on vacation (I know, good planing on my part!).  And because of that I thought I would bring back one of my favorite interviews from 2013 – my interview with author/speaker Richie Norton.  This interview was initially released in March 2013, right after Richie had just released his new book “The Power of Starting Something Stupid“.

I thought the book and interview with Richie was perfect for the solo entrepreneurial-minded lawyer.  Too often lawyers fall into the same mold of every other lawyer around them.  Richie’s book can give you the motivation to think about taking a different path and examples of how those who do often set the trends in an industry.

Power Starting Something_cover

Richie’s book has a lot of great take-aways, but here is one of my favorite quotes from page 11 -

“People wait until…until…until…They wait, and they wait, and they wait, until that fateful day when they wake up and realize that while they were sitting around, paying dues, earning their keep, waiting for that elusive “perfect time,” their entire life has based them by…Their is no greater time than now to start moving toward achieving your goals.  Don’t wait. Start stuff.”

 

JDB 058: 3 Fundamentals to Increasing Traffic to Your Law Firm Website

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Arizona FDCPA, abusive Debt collectorsIn the last episode of the JDBlogger Podcast I discussed some of the ins and outs of interpreting your metrics through Google Analytics.  Many of you reached out to me via email on some of your frustrations when it comes to building a law firm website and getting decent traffic.  In today’s episode I will provide you with the three fundamental principles that I have followed that have helped me to build a large amount of traffic and build a stable client base.

Mentioned in the Podcast:  In this episode I mentioned the law firm Jackson White who does a good job with their website with their multiple areas of practice.  You can access their website HERE.

JDB 057: Drill Baby Drill – Drilling Down in Google Analytics to Build Your Law Firm’s Online Presence

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Law firm marketing JDBloggerLast week I wrote an article about my writing my 300th blog post on my law firm’s website.  Shortly thereafter attorney Kyle Smith approached me about sharing his experiencing in building his law firm’s website from 0 visitors to 12,000 monthly visitors in the first year!

In today’s episode I discuss both of our articles, and drill deeper into the metrics and go over some of the useful tools found in Google Analytics and how they can help you grow your online presence and get more clients.

Tool of the Trade

This week’s Tool of the Trade is an article I came upon on Mashable that provides 30 different explanations of the various tools available through Google Analytics and what metrics you should pay particular attention to.

 

JDB 056: How to Get More People to Read Your Blog – Interview with JDSupra Founder Adrian Lurssen

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Adrian Lurssen JDBloggerWriting great articles for your blog or producing a great video for your law firm website is simply the first step in creating a strong online presence.  Next you have to get your content in front of the right eyeballs if you want to be successful and increase your visibility online.

The idea of “build it and they will come” is not a viable approach when it comes to creating your law firm’s online presence. Today we will dig deeper and discuss the keys to creating great content and how you can get more people to actually read your work.

In this episode of the JDBlogger Podcast I interview Adrian Lurssen, co-founder of JDSupra, a digital media company that helps lawyers increase their visibility online through distribution of the lawyer’s content.  Adrian shares with us some of his experiences as one of the early employees of Yahoo and how JDSupra was formed and its purpose in helping lawyers get their articles in front of the right people.

jd-supra-logo

We also discuss some of the common traits to producing engaging content for your law firm website or blog.  Adrian is in the unique position of being able to study and evaluate the thousands of articles written by lawyers that are distributed by JDSupra and comment on what he believes makes the best legal writers successful.

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JDB 055: Classic JDBlogger – Interview with Spencer Haws of Niche Pursuits

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JDBlogger Spencer HawsHave you ever looked at the law firms at the top of the Google results and wonder what they have that you don’t?  In this week’s episode of the JDBlogger Podcast I interview Spencer Haws the owner of the popular blog and podcast Niche Pursuits.  Spencer walks us through the process of using long tail keywords to drive more clients to your firm and shoot you to the top of the Google rankings.

You can learn more about Spencer by heading over to his website at Niche Pursuits.

Spencer created quite a stir in the podcasting world this past week with a blog article on why you shouldn’t create a podcast.  The Podcast Answerman Cliff Ravenscraft spent a full two hours responding to Spencer as to why you should start a podcast.

Next week I will be back with a live interview of the co-founder of JDSupra Adrian Lurssen and how you can distribute your content.