JDB 064: Interview with Avvo General Counsel Josh King

Subscribe to the podcast

JDBlogger Josh King AvvoRecent numbers show that about 20% of the attorneys in the United States use Avvo – however ask any lawyer and they will surely have an opinion on Avvo.  Since its inception in 2007 Avvo has become one of the major players in providing consumers with online legal resources.

Many lawyers have found great value in the services Avvo offers; others have viewed Avvo as a necessary evil, and some have even sued them over rankings.  Regardless of your opinion of Avvo it can’t be ignored that they are a major force in the online legal arena.

In today’s interview I speak with Avvo Vice Present and General Counsel Josh King on topics ranging from best practices in creating you profile to whether there are ethical issues in responding to questions on Avvo’s Q&A forums.  Josh also shares his thoughts on why attorneys are often resistant to change and his views on the evolution of the way legal services are provided.

If you are active in building an online brand for your law practice (and you should be), this is a “can’t miss” episode of the JDBlogger Podcast.

avvo_logo-Color_Blue_tagline (2)

Tool of the Trade

This week’s Tool of the Trade is a new place I found to download photos for my blog posts.  In the past I had been using iStockphoto but a recent change in their pricing has made it much too expensive to continue to buy my photos there.  I came upon Dollarphotoclub.com .  They offer great photos for $1 each.  You will be required to either subscribe monthly at the rate of $10 (10 photos/additional for $1 each) or an annual subscription at $99 (99 photos/additional $1 each).  So far I have really liked the quality of the photos and the price is nice as well.

 

logo-dollarphotoclub-261X80

 

Leave Me Some Feedback in iTunes!

JDB 063: Starting a Solo Law Practice in the New Media Age – Interview with Attorney Jim Hart

Subscribe to the podcast

James-HartThe guest on today’s show is attorney/online marketing Jim Hart.  Jim and I have a lot in common when it comes to the path of our legal careers.  Both of us have started two solo practice and we both worked for the government as a prosecutor and public defender.  In this interview Jim provides sage advice for any lawyer thinking of making the jump and starting their own law practice.  Everything from “big picture” things right down to the recommendations on scanners and law practice management software.

Jim is also the host and producer of the Legal Marketing Made Easy Podcast, which is a great resource not only for legal marketing but for getting the building blocks necessary to start and maintain a profitable law practice.  Jim created a special webpage for listeners to the JDBlogger Podcast – you can check that out by clicking HERE.

LMME-artwork-300x300

 

Tool of the Trade 

This week’s Tool of the Trade is a new podcast that was just released called the “DIY Video Guy” hosted by Caleb Wojcik.  I have been on a pretty big video kick lately and have had pretty good results.  This podcast is great because it gives you the hand’s on type information you need like what settings you need for camera, what types of equipment, and how to create video on a budget.  Highly recommend.

download

 

Leave Me Some Feedback in iTunes!

JDB 062: 5 Strategies to Jump-Start Traffic to Your Law Firm Website

Subscribe to the podcast

Let's Do This - JDBloggerOver the last few months I have noticed that while the traffic to my law firm website wasn’t going down it also wasn’t growing a whole lot.  I have felt like I have  hit a plateau with the site and in hoping to solve this issue I have been researching different ways to punch through this ceiling and continue to grow the website.

In this episode I provide five (5) strategies that I am implementing to keep my site growing and clients rolling in.  I think the tips I share are equally applicable to any of you who may be starting a new firm or launching a new site and are looking for ways to build traffic.

Resources Mentioned in this Episode of the JDBlogger Podcast

Tools of the Trade

This week’s Tool of the Trade is Hellobar.com .  Building an email list is essential to building a great law practice and this tool will help you do that.  In an upcoming episode of the JDBlogger Podcast I will be digging deeper in the how and why of building an email list.

Click HERE to Leave a Review of the JDBlogger Podcast in iTunes!

Photo Credit:  David Yu

 

 

JDB 061: How to Use Webinars to Become the “Go-To” Lawyer

Subscribe to the podcast

Webinars for law firmsThe premise behind content marketing – whether it be blogging, video, or podcasting, is to demonstrate your expertise and provide potential clients with information that is not only helpful but separates you from the crowd as an authority in your area of the law.  Most of the platforms we as lawyers use to market our firm are geared towards brevity.  Twitter limits you to 140 characters and most blog posts are 300-500 words.  While these platforms give potential clients a glimpse into how you can help them there isn’t much room to wax poetic.

Enter the webinar.  I have recently begun using webinars as a way to enlarge the platform I have to provide clients with legal information.  Webinars allow you to hold online conferences with unlimited number of attendees.  Further, you can record them and allow clients to access them at a later time period when it may be more convenient.

In this episode I go over the tools I use to put together my webinars, how I choose topics, the actual recording of the webinar, and how I advertise it.

Resources mentioned in this episode:

Tool of the Trade

I think it is important to have your law firm social media pages have a professional appearance.  I actually went out and had a graphic designer create custom graphics that I could use as cover photos for Facebook, Twitter, and Google+.  The other day I stumbled upon a free online program that helps you create custom cover photos and graphics that are specifically made to fit your social media cover art space.   The website is called Canva.  Head on over and check it out.  I would be interested to see what you create!

Head on Over to iTunes and Leave the JDBlogger Podcast a Review

JDB 060: How to Quickly Create Youtube Videos to Market Your Law Practice

Subscribe to the podcast

Youtube law firm marketing lawyerBlogging?  Sure.  Podcasting? Why not.  Video?  Ugh…  that used to be my attitude when it came to tackling video to market my solo law practice.

This year I decided that I needed to make a commitment to start using video in my overall marketing strategy.  While I am not typically a big consumer of video myself I am clearly in the minority on this.  And I have found that the more video I create the greater the response and the higher my retention rate.

The biggest obstacles to using video are the time involved, the technology, and becoming comfortable in front of the camera.  In this week’s episode of the podcast I go over in detail my workflow in putting together short, informative Youtube videos and you can do the same thing without a huge investment of time or money.

Skiba Law Group Youtube Channel – Example Video – Click HERE to Access the Channel

 

 

 

Resources Mentioned in Today’s Podcast

Custom Graphics by Jenny H Designwww.Jennyhdesign.com

Teleprompter:

Canon Video Camera:

Sennheiser G3 Microphones: