JDB 065: DIY Video Guy Caleb Wojcik

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Caleb Wojcik on JDBlogger PodcastEntrepreneur Magazine predicts that video marketing will be one of the biggest trends in business for 2015.  As I have stated on the podcast before I have been pleasantly surprised at how well video content has done and the impact it has had on my law practice.

A lot of lawyers hesitate to start making videos because the perceived hurdles and lack of know-how.  In today’s episode of the JDBlogger Podcast I interview Caleb Wojcik.  Caleb is the host of the DIY Video Guy podcast and in the past was a co-host of the Fizzle Show and has been a featured guest on the Smart Passive Income Podcast with Pat Flynn and Online Marketing Made Easy Podcast with Amy Porterfield.

Caleb is also the founder of  Caleb Wojcik Films, a video production company that works with clients to create and implement a video strategy.

Finally, Caleb has also created an awesome course for do-it-yourself video people like myself.  About a year ago I came across Caleb’s DIY Video Course and it helped immensely in getting the foundation I needed to start shooting and editing videos for my law practice.

Here are some of the resources mentioned in this episode:

Tool of the Trade

This week’s Tool of the Trade is Avvo Ignite.  Last week on the podcast I interviewed Josh King, General Counsel to Avvo.  After our interview I thought I would head on over and see what this product has to offer.  I am currently in the middle of my 15 free trial to see if it will work my law office.  The product has some pretty cool features that help in tracking where leads are coming from and then how to follow up with them so that they don’t slip through the cracks.  For a consumer practice like mine I believe this could be a very helpful tool.  It might be overkill if you tend to have more repeat clients or institutional clients.  I will give an update in a future episode on my overall impression and whether or not I have decided to subscribe going forward.

 

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JDB 064: Interview with Avvo General Counsel Josh King

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JDBlogger Josh King AvvoRecent numbers show that about 20% of the attorneys in the United States use Avvo – however ask any lawyer and they will surely have an opinion on Avvo.  Since its inception in 2007 Avvo has become one of the major players in providing consumers with online legal resources.

Many lawyers have found great value in the services Avvo offers; others have viewed Avvo as a necessary evil, and some have even sued them over rankings.  Regardless of your opinion of Avvo it can’t be ignored that they are a major force in the online legal arena.

In today’s interview I speak with Avvo Vice Present and General Counsel Josh King on topics ranging from best practices in creating you profile to whether there are ethical issues in responding to questions on Avvo’s Q&A forums.  Josh also shares his thoughts on why attorneys are often resistant to change and his views on the evolution of the way legal services are provided.

If you are active in building an online brand for your law practice (and you should be), this is a “can’t miss” episode of the JDBlogger Podcast.

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Tool of the Trade

This week’s Tool of the Trade is a new place I found to download photos for my blog posts.  In the past I had been using iStockphoto but a recent change in their pricing has made it much too expensive to continue to buy my photos there.  I came upon Dollarphotoclub.com .  They offer great photos for $1 each.  You will be required to either subscribe monthly at the rate of $10 (10 photos/additional for $1 each) or an annual subscription at $99 (99 photos/additional $1 each).  So far I have really liked the quality of the photos and the price is nice as well.

 

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JDB 063: Starting a Solo Law Practice in the New Media Age – Interview with Attorney Jim Hart

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James-HartThe guest on today’s show is attorney/online marketing Jim Hart.  Jim and I have a lot in common when it comes to the path of our legal careers.  Both of us have started two solo practice and we both worked for the government as a prosecutor and public defender.  In this interview Jim provides sage advice for any lawyer thinking of making the jump and starting their own law practice.  Everything from “big picture” things right down to the recommendations on scanners and law practice management software.

Jim is also the host and producer of the Legal Marketing Made Easy Podcast, which is a great resource not only for legal marketing but for getting the building blocks necessary to start and maintain a profitable law practice.  Jim created a special webpage for listeners to the JDBlogger Podcast – you can check that out by clicking HERE.

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Tool of the Trade 

This week’s Tool of the Trade is a new podcast that was just released called the “DIY Video Guy” hosted by Caleb Wojcik.  I have been on a pretty big video kick lately and have had pretty good results.  This podcast is great because it gives you the hand’s on type information you need like what settings you need for camera, what types of equipment, and how to create video on a budget.  Highly recommend.

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JDB 062: 5 Strategies to Jump-Start Traffic to Your Law Firm Website

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Let's Do This - JDBloggerOver the last few months I have noticed that while the traffic to my law firm website wasn’t going down it also wasn’t growing a whole lot.  I have felt like I have  hit a plateau with the site and in hoping to solve this issue I have been researching different ways to punch through this ceiling and continue to grow the website.

In this episode I provide five (5) strategies that I am implementing to keep my site growing and clients rolling in.  I think the tips I share are equally applicable to any of you who may be starting a new firm or launching a new site and are looking for ways to build traffic.

Resources Mentioned in this Episode of the JDBlogger Podcast

Tools of the Trade

This week’s Tool of the Trade is Hellobar.com .  Building an email list is essential to building a great law practice and this tool will help you do that.  In an upcoming episode of the JDBlogger Podcast I will be digging deeper in the how and why of building an email list.

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Photo Credit:  David Yu

 

 

JDB 061: How to Use Webinars to Become the “Go-To” Lawyer

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Webinars for law firmsThe premise behind content marketing – whether it be blogging, video, or podcasting, is to demonstrate your expertise and provide potential clients with information that is not only helpful but separates you from the crowd as an authority in your area of the law.  Most of the platforms we as lawyers use to market our firm are geared towards brevity.  Twitter limits you to 140 characters and most blog posts are 300-500 words.  While these platforms give potential clients a glimpse into how you can help them there isn’t much room to wax poetic.

Enter the webinar.  I have recently begun using webinars as a way to enlarge the platform I have to provide clients with legal information.  Webinars allow you to hold online conferences with unlimited number of attendees.  Further, you can record them and allow clients to access them at a later time period when it may be more convenient.

In this episode I go over the tools I use to put together my webinars, how I choose topics, the actual recording of the webinar, and how I advertise it.

Resources mentioned in this episode:

Tool of the Trade

I think it is important to have your law firm social media pages have a professional appearance.  I actually went out and had a graphic designer create custom graphics that I could use as cover photos for Facebook, Twitter, and Google+.  The other day I stumbled upon a free online program that helps you create custom cover photos and graphics that are specifically made to fit your social media cover art space.   The website is called Canva.  Head on over and check it out.  I would be interested to see what you create!

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