On today’s episode I give you my top ten tips for jump starting your content creation. I know as a business owner and lawyer you are likely running at maximum speed already. But you can implement content marketing into your law practice and will reap benefits from it for years to come.
One of my favorite things to do is grab lunch with a local attorney and exchange ideas on what is working and not working when it comes to building a law practice. So much of marketing for solo and small firm attorneys is done by trial and error and it can really give you a head start to learn from those who have walked your path before you when it comes to building a successful law practice.
On today’s show I interview California attorney Michael Primus. Michael is bankruptcy lawyer with a background in marketing. What I really enjoyed about this episode is that Michael is willing to share what has worked and what hasn’t. His approach to marketing his law practice is not only focused online but Michael discusses some of the valuable strategies he has used when it comes to offline marketing such as direct mailing. If you are looking for new tactics and tips for getting your name out there this is a can’t miss episode.
Resources Mentioned in this Episode
- Core Logic – Data information site used by Primus to purchase list of foreclosures.
- SpyFu – research on what keywords your competitors are using.
- Valpak – direct marketing
As a lawyer and business owner you wear a lot of hats and the one of thing you never have enough of is time. Content marketing has leveled the playing field as to the reach solo and small firm lawyers have, however it takes time to create quality content. Something has to give and most often it is marketing where solo lawyers let things slide.
It was with this in mind that I created JDBlogger Author – a Premium Content Marketing Creation service specifically designed to help increase the online presence of solo and small firm lawyers. There is no question that content marketing will drive clients to your firm. Let me help you put together a plan and assist you with creation of high quality informative content for your website and law firm blog.
I am offering a free 30 minute marketing strategy session to kick things off. Click HERE to learn more and to sign up.
Being a lawyer can be really difficult and really stressful. For solo and small firm lawyers the load can be particularly heavy due to the many demands on your time and resources. These demands leave many lawyers asking themselves if this is really worth it and too often it leads attorneys out of the practice of law altogether.
In this episode of the JDBlogger Podcast I discuss ways to incorporate your skills and passions into your law practice as way to only grow your bottom line but inject some life and personality into your law firm that will make it a more enjoyable place to work and may even open opportunities that you may not have anticipated.
I discuss four case studies on attorneys who have dared to do things differently and reaped both monetary and non-monetary rewards:
Gerry Oginski – New York Medical Malpractice Attorney – Lawyers Video Studio
Back in 2006 Gerry started make short videos about his practice area and uploading them to YouTube. Fast forward to 2016 and Gerry has created more than 2,000 videos that have generated more than $7 million in settlements for his law practice and further has lead to the creation of the Lawyers Video Studio, a company where Gerry helps other lawyers with their video marketing.
Daniel Spencer and Shantelle Argyle – Utah Attorneys – Open Legal Services
Soon after graduating from law school Daniel and Shantelle decided to open their own law firm with the goal of serving those who earned too much money to qualify for legal aid but not enough money to pay the full hourly rate. Despite the naysayers they launched Open Legal Services, a non-profit law firm. In two years they have grown the firm from two lawyers to six. Their story is an inspirational one of two attorneys who went forward and made their idea a profitable reality even when others said it wouldn’t work.
Bryan Wilson “The Texas Law Hawk” – Texas Criminal Defense Attorney – Super Bowl Commercial
Bryan Wilson has gone from having two viral YouTube videos to appearing in the Taco Bell Super Bowl commercial to a world wide audience.
Michael Whelan – Texas Family Law Attorney – Lawyer Forward Conference
Mike is always pushing the envelope and searching for new and creative ways to deliver legal services and educate lawyers on creating a law practice that they actually enjoy going to each day. He is also the founder of the annual Lawyer Forward Conference based in Austin, Texas where lawyers get exposed to a new type of CLE and innovations in law practice.
Content creation for law firms is often thought of in terms of blog articles, videos, and even podcasting. However some of the most effective content creation I have done is for my law practice has been the content I created for use in handouts and other documents that are used as part of my consultation process.
In this episode I discuss the value in taking your content creation offline and give you several ideas on what types of things you can create that will set you apart from other law offices and help you close the deal even after the potential client leaves your office.
Resources Discussed in this Episode
Do You Practice Bankruptcy Law? Do You Need Help with Creating Content for Your Blog?
The other day I met with a fellow bankruptcy attorney here in Arizona and he said that he would really like to build a blog that converts but that there was just one problem – he hates blogging! I know there are a lot of attorneys in the same boat and that is why I have decided to offer (on a limited basis) to help you out with building your bankruptcy blog. If you practice in the area of bankruptcy law and would like some assistance jump starting your blog email me at firstname.lastname@example.org and we can put together a game plan to make your bankruptcy blog not only informative, but valuable.
As my blog has matured as frankly as the internet has matured it appears that long-form content is being given preference by Google and the other search engines. On today’s episode I discuss not only why you should create long-form content but how you can do so easily out of the articles you are already writing for your blog.
I also discuss the process of turning your blog articles into ebooks and the mechanism for distributing to them to both clients and new potentials and how you can sign them up for email list for future marketing opportunities.
Resources mentioned on this episode: