Entrepreneur Magazine predicts that video marketing will be one of the biggest trends in business for 2015. As I have stated on the podcast before I have been pleasantly surprised at how well video content has done and the impact it has had on my law practice.
A lot of lawyers hesitate to start making videos because the perceived hurdles and lack of know-how. In today’s episode of the JDBlogger Podcast I interview Caleb Wojcik. Caleb is the host of the DIY Video Guy podcast and in the past was a co-host of the Fizzle Show and has been a featured guest on the Smart Passive Income Podcast with Pat Flynn and Online Marketing Made Easy Podcast with Amy Porterfield.
Caleb is also the founder of Caleb Wojcik Films, a video production company that works with clients to create and implement a video strategy.
Finally, Caleb has also created an awesome course for do-it-yourself video people like myself. About a year ago I came across Caleb’s DIY Video Course and it helped immensely in getting the foundation I needed to start shooting and editing videos for my law practice.
Here are some of the resources mentioned in this episode:
Tool of the Trade
This week’s Tool of the Trade is Avvo Ignite. Last week on the podcast I interviewed Josh King, General Counsel to Avvo. After our interview I thought I would head on over and see what this product has to offer. I am currently in the middle of my 15 free trial to see if it will work my law office. The product has some pretty cool features that help in tracking where leads are coming from and then how to follow up with them so that they don’t slip through the cracks. For a consumer practice like mine I believe this could be a very helpful tool. It might be overkill if you tend to have more repeat clients or institutional clients. I will give an update in a future episode on my overall impression and whether or not I have decided to subscribe going forward.