JDB 061: How to Use Webinars to Become the “Go-To” Lawyer

Webinars for law firms

The premise behind content marketing – whether it be blogging, video, or podcasting, is to demonstrate your expertise and provide potential clients with information that is not only helpful but separates you from the crowd as an authority in your area of the law.  Most of the platforms we as lawyers use to market our firm are geared towards brevity.  Twitter limits you to 140 characters and most blog posts are 300-500 words.  While these platforms give potential clients a glimpse into how you can help them there isn’t much room to wax poetic.

Enter the webinar.  I have recently begun using webinars as a way to enlarge the platform I have to provide clients with legal information.  Webinars allow you to hold online conferences with unlimited number of attendees.  Further, you can record them and allow clients to access them at a later time period when it may be more convenient.

In this episode I go over the tools I use to put together my webinars, how I choose topics, the actual recording of the webinar, and how I advertise it.

Resources mentioned in this episode:

Tool of the Trade

I think it is important to have your law firm social media pages have a professional appearance.  I actually went out and had a graphic designer create custom graphics that I could use as cover photos for Facebook, Twitter, and Google+.  The other day I stumbled upon a free online program that helps you create custom cover photos and graphics that are specifically made to fit your social media cover art space.   The website is called Canva.  Head on over and check it out.  I would be interested to see what you create!

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