The 3 Biggest Excuses Lawyers Make for not Creating Great Educational Video to Market their Law Firms

 

Lawyer Video Marketing JDBlogger

  • I don’t have the time

  • I don’t want to be a videographer

  • I don’t know what to talk about

Let’s tackle this head on.

Anytime someone tells me they don’t have the time, I call them out on it and tell them “You’re full of it. You do.”

The reason they claim they don’t have time is because they don’t see the value investing in their law firm for long-term purposes.

If they delve deep to learn how video marketing is so effective when done properly, they would make tremendous efforts to create time within their schedule for video marketing.

I guarantee that if you look at your schedule in detail, you can set aside 30 minutes a day or one hour a week or some other time to dedicate solely to creating great video content that your consumers and ideal clients want and need.

If you watch television in the evening, you can eliminate that mindless activity.

Instead of staying in bed an extra hour on the weekend, as enjoyable as that is, your time can be better spent investing in planting seeds for your law firm that will help you grow into the future.

You can always find time to do those activities that are most profitable for you.

If you’re still struggling trying to identify time, then I highly recommend you read No B.S. Time Management for Entrepreneurs: The Ultimate No Holds Barred Kick Butt Take No Prisoners Guide to Time Productivity and Sanity  by Dan Kennedy. You should read it a minimum of three times and then implement each one of the strategies he discusses.

Doing that will free up gobs of time during your day that will make you highly productive.

Let’s get to the fact that you don’t want to be a videographer.

I get that.

I understand that.

99% of attorneys I speak to across the country don’t want to learn another task that takes them away from doing what they are good at…practicing law.

Sure it’s fun to play around with a video camera and take videos of your kids soccer game and birthday parties and family vacations.

However, if you begin to look at the video camera as a marketing tool and not just as a device that records family events, you begin to realize that this is one of the most versatile tools you can use to market your law firm today.

Learning how to create great educational video has become so much easier than compared to eight or nine years ago when I first started doing this.

When I first started creating educational videos in 2006 to market my solo practice in one of the most competitive markets in the country, there was not a single person in the country who was teaching anyone how to do this.

Out of sheer trial and error, I was able to figure out how to use the webcam on my desktop computer. It then it took me weeks to figure out how to upload that video onto a brand-new website called YouTube.

I should tell you that my very first video was probably the worst video in creation.

That’s because I knew nothing about lighting, sound and video.

It was dark. It was grainy. It was pixellated.

Yet I began to get calls from people who watched my video and said “Mr. Oginski, I just saw your video. I have the same problem. Can I ask you some questions?”

To me, that was the beginning of the attorney video marketing revolution.

To me, that was a lightbulb that triggered my path to creating great educational video.

In case you don’t know, I have created over 2000 educational videos to market my solo practice here in New York.

I feel remarkably privileged when people from around the country call me and e-mail me telling me they’ve just watched my video about a specific topic and ask if I can help solve their legal problem.

I’ll share an inside secret with you.

In every one of my educational videos, I say that I only practice law in New York. Despite that fact, I receive calls and e-mails from people in every single state, who have asking if I can help them solve their legal problem.

They tell me that they know I only practice law in New York, but could I make an exception for their case?

The answer is no.

However, I might be able to refer them to an excellent attorney in their state that could help them.

If you’re still having trouble understanding whether to invest time, energy and resources to create video to market your practice, let me share with you a few of my metrics that will open your eyes.

Over the past nine years, the videos I have created for my own firm have generated valid calls, valid cases & have resulted in actual settlements totaling over $9 million.

 

Those settlements resulted from people who called specifically after having watched one or more of my videos.

Some of those cases I handled personally.

Others, I referred out to trial counsel.

The reality is that video, when done correctly, is a remarkably effective tool to generate trust with someone who is actively searching for help to solve their legal problem.

How can you generate trust with someone who has never met you before?

 

That’s what I ask when I speak to thousands of lawyers each year about video marketing.

The best way to do that is with great educational video.

As with anything in life, you can always try and learn how to master the techniques of doing this yourself.

If your sink breaks, you could spend hours reading about how to fix your sink and watching self-help videos on YouTube. It might take you hours and might take you a few days to become an expert plumber to fix your sink.

On the other hand, you could make one simple phone call and have a plumber at your house fixing the problem in exchange for the value of this plumber’s time.

When your watch breaks, do you spend days and weeks learning how to be an expert watchmaker or do you take it into your local jeweler to be fixed?

If your car breaks down, do you tow it to your house, put it up on blocks and begin to diagnose the problem and then get your tools and equipment set up to fix it over the next few weeks?

For do-it-yourselfers, that’s a great project.

For the majority of people who have no interest or desire to learn how to fix their car, the easier solution is to simply have your car towed to your local mechanic and then have the professional fix your car in exchange for handing over your credit card.

If you have the time, desire and energy to learn how to be a great videographer then more power to you.

If on the other hand, you are like the majority of attorneys, you want nothing to do with the mechanics of creating these videos.

Instead, your next challenge will be to try and find the best video marketing company to help you in order to it accomplish creating these videos at greater speed and convenience.

I help lawyers across the country create great educational video.

 

In case you don’t know, one of the things I do is to help lawyers create tons of educational videos and have had the privilege of creating over 4000 videos for lawyers across the country.

 You’ve decided to shoot some video. But, you don’t know what to talk about.

 

You decide to take the plunge. You decide to make an investment of your time, energy and resources to create great video.

But you’re worried.

You’re concerned.

You don’t really know what to talk about.

You can’t imagine anyone wanting to listen to what you have to say except your family and the client’s who are sitting in front of you.

There are many strategies to figuring out what to talk about in your videos.

I want to share to the most important ones with you right now.

If you learn nothing else from this article, this one strategy will take you to another marketing level.

 

When you’re deciding what information to create to market your practice, whether it’s using video, a podcast, writing blogs or articles, if you eliminate the following words and phrases from your vocabulary, it will have a dramatic impact on the content you create.

I want you to eliminate these words from all of your marketing messages:

I

ME

MY

MY FIRM

OUR FIRM

By eliminating those words in your vocabulary, your marketing becomes focused on your consumer or potential client. It’s no longer centric to you.

Think about it this way…

When a potential client or consumer is searching for an attorney to help solve their problem, they don’t give a damn what motivated you to become an attorney at the age of five. Nor do they care who you clerked for during law school. Nor do they care whether you were on moot court or law review.

There is only one thing that a potential client wants to know when they are searching for an attorney…

The only thing they want to know is whether you can help solve their problem.

So many attorneys fail to heed this advice in their videos and instead focus on how great they are and how great their law firms are.

I’m telling you right now, get over yourself.

Your consumers and potential clients simply don’t care.

What if instead, you began to teach and educate your ideal clients about how your type of case works, then you have done something that the majority of lawyers in your niche have failed to do.

The second key takeaway is to think about all the questions that your clients ask you about every step of the legal process.

You answer these questions every single day on the phone and with your client sitting in front of you.

ACTION ITEM…DO IT RIGHT NOW…

Action

Grab a yellow legal pad and begin to write down every single possible question that your consumers and clients ask you about the type of case you handle each and every day.

Those questions will form the basis for what to talk about in the first series of videos you create.

Stop making excuses.

Video marketing is a highly effective tool when done correctly.

When done incorrectly, it can be a very costly use of your time and resources that accomplishes very little.

Keep in mind that video marketing is but one tool in your marketing toolbox.

It must be used in conjunction with other forms of online and off-line marketing.

Don’t get the impression that you can simply focus on video marketing to the exclusion of all other forms of marketing and expect this will get a flood of clients coming in to the door.

Nine years ago when YouTube was in its infancy, that might have been true.

Today, with billions of videos watched daily and hundreds of hours of video content being uploaded each minute, it becomes much more challenging.

The reality is that if you have not yet started to use video, I have one question for you…

What are you still waiting for?

 

By the way, you cannot simply create just a handful of videos, throw them up online and expect to be found overnight. Instead, you have to consistently create great content in order for the search engines to recognize you have great material for people to watch.

That means creating video each and every month. If you are more energetic, then create video every two weeks. For those truly driven, you should create video every week.

If you’re like me, you will be creating video each and every day and make it part of your daily  routine.

There is no substitute for doing hard work and taking small steps consistently each and every day. The same thing applies to exercising and diet and every goal you want to accomplish in life.

You’re just making excuses.

Now stop it and start taking action!

 

My goal in this article is to show you that your excuses are just that;

A convenient reason not to do something you know you need to do.

You also have many options when creating these videos. You can either learn how to do it all yourself or hire the best video marketing company to do it all for you.

Lastly, you should begin immediately writing down ideas and topics to talk about what your consumer needs to know, rather than what you want to tell them. There’s a huge difference there.

Each one of these strategies I have discussed with you today can be applied to every aspect of marketing your law firm using different media.

I just happen to find using video to be the most effective one at generating trust with my ideal clients and consumers.

That’s what prompts them to pick up the phone and call me and say “Mr. Oginski, I just watched your video about this topic, I have the same problem. Can I ask you some questions?”

Need Help?

 

If you need help creating your videos and would like to do it quickly and efficiently, I invite you reach out to me at 516-487-8207.

I have a 20 video marketing program where you can create 20 videos in the span of two hours in one morning and be on your way. We do all the rest for you.

Another program allows you to create 30 videos in three hours and get you on your way home right after that.

For those attorneys looking to take their video marketing to another level, then I offer you the opportunity to create 50 videos in just one day either in New York or in your office.

I also offer programs creating 100+ videos and more throughout the course of a single year.

If you need help getting started and don’t want to be a videographer and you want to get this done quickly and efficiently, I encourage you to call me at 516-487-8207.

I look forward to chatting with you.

About Gerry Oginski

 

Gerry Oginski low res

He is the only trial lawyer in the country who helps other lawyers create great educational video to market their practices. He is the author of “Secrets of Lawyer Video Marketing in the Age of YouTube” and has created over 2000 educational videos to market his solo practice in NY.

Through his company, the Lawyers Video Studio, he has created over 4000 videos for lawyers across the country.

To reach Gerry, call him at 516-487-8207. He’d love to talk to you.

 

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