JDB 092: Laura Roeder | Developing a Social Media Strategy for Your Law Firm

Laura Roeder on JDBlogger PodcastWhen done correctly social media can play a valuable role in the building of a law practice.  However many attorneys use social media with no clear strategy, no clear idea on what they hope to accomplish, and many lawyers ignore it all together.

On this episode of the JDBlogger Podcast I interview social media marketing expert Laura Roeder.  Since 2009 Laura has been teaching entrepreneurs how to harness the power of social media marketing, was named one of the top 100 entrepreneurs under 35 in 2011, 2013, and 2014, and has been featured on Fox News, Forbes.com, CNET, The Los Angeles Times, Fast Company, and many other publications.

In this episode Laura teaches you how to develop a social media strategy for your law firm, specifically covering:

  • How to use Twitter effectively
  • The pros/cons of Facebook Ads
  • How to decide which social media platform is best for you
  • How automation of your content distribution can lead to more traffic and engagement

Meet Edgar

Laura is also the founder of Edgar, a social media management and scheduling tool.  Edgar allows you to recycle articles you have written for your blog or website by posting them to social media on a recurring basis.  In this episode I give you my review of Edgar so far and why I think you should consider it for your firm.

You can check out Edgar by clicking HERE.

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