JDB 108: Jonathan Ginsberg |How to Drive Traffic to Your Law Firm Website with Video

Drive Traffic to You Law FirmWebsite JDBlogger

 

For sometime now I have been talking about the benefits of incorporating video into your overall law firm content marketing strategy. And while I have dabbled in video I recently became aware of the YouTube channels created by attorney Jonathan Ginsberg.

Jonathan is a bankruptcy and Social Security disability attorney in Atlanta, Georgia. He starting creating videos to market his practice 2010 and currently his law firm YouTube channel has more than 1,700 subscribers and his videos have been viewed more than 500,000 times.

In this episode Jonathan walks you through his video creation process, including discussing:

  • How to choose the right type of video camera without breaking the bank.
  • The importance of good sound and a good microphone
  • Lighting for your video
  • Editing software
  • The pros and cons of using a teleprompter
  • How to choose interesting topics
  • Video editing and production
  • How to distribute your videos via social media and why you need to upload your videos to Facebook
  • Why you should look into other video platforms like Vimeo, Wistia, Brightcover, and Amazon.

If you have been on the fence about video creation this is a “must-listen” to episode to get you motivated to start  using this very powerful tool for your law practice.

Resources Mentioned in this Episode

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