JDB 110: Dan Jaffe, CEO of Lawlytics | Take Control of Your Law Firm Marketing

Dan Jaffe, CEO JDBlogger Lawlytics

Today on the show I had the great opportunity to interview the CEO of Lawlytics Dan Jaffe.  Dan co-founded Lawlytics with the goal of creating a service that would allow attorneys to have a world class web presence and participate as much, or as little, as they wanted, help them avoid mistakes, increase their bottom lines, and adapt with them through all phases of their law firm’s lifecycle.

Prior to staring Lawlytics Dan was a practicing lawyer in both Washington and Arizona for over 10 years during which time he handled over 100 trials.  Jaffe’s real world experience as a lawyer and expertise in the fields of legal marketing and website design make this a particularly valuable episode for the attorney looking to take back control from the high dollar SEO companies and create a more intentional online presence.

Recently I read an article where Dan presented the argument that there is a lot of predatory behavior in area of law firm marketing – much of which occurs because lawyers are busy practicing law and often don’t have the time to invest in educating themselves on the tools and tactics that will actually drive new business to their law firm.

In today’s episode we will discuss:

  • Dan’s background and how he transitioned out of the law and into legal tech.
  • Whether a law firm blog should be part of the law firm’s website or a stand alone platform.
  • What types of strategies are most effective for law firm’s with an existing web presence.
  • Advice for law students and how they can begin building their online platform now.

Learn more about Lawlytics and Dan Jaffe by clicking HERE.

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