JDB 113: Tools of the Trade | Hello Bar & Email Marketing

Build Your Email List with...

This week’s Tool of the Trade is Hello Bar.  In recent episodes on the podcast we have discussed the benefits of email marketing and creating an email list for your law practice. One of the tools I use to collect those email addresses is Hello Bar (affiliate link).

Hello Bar is a free banner that you can install on your website with a customizable message to entice your website visitors to provide you with your email.  I use Hello Bar on both my law firm website and the JDBlogger website.  Below are screenshots of both home pages.

Arizona Consumer Law Group

JDBlogger Hello Bar

 

But Hello Bar is only half the equation.  You will need system to be able to not only store the email but to distribute content out to your email list.  For that I use Aweber.  There are other companies like Mail Chimp that provide the same type of service.

Do You Have a “Tool of the Trade” You Would Like to Share?

Tools of the Trade JDBloggerDo you have a tool that you use in the marketing or management of your law practice that would be helpful to the JDBlogger community?  Shoot me an email at [email protected] or hit me up on twitter @JohnSkiba and we might be able to get it on the show!

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