JDB 130: How to Close the Deal with Better Initial Consultations

When it comes to marketing a law practice so much time is invested in simply getting the phone to ring that it can be easy to overlook the vital step of handling the initial consultation effectively.
In this episode I share five tips and strategies for improving your initial consultation and closing the deal with more clients.


  1. Good info. I started giving people a folder (purchased from Vista Print) with a list of things to bring to their next appointment, a written fee quote and some FAQs. The FAQ’s are recycled blog posts. The idea is that people are more likely to keep a folder than a business card. Seems to work. Almost without exception that folder becomes the repository for their BK stuff going forward.

Our Sponsors