JDB 004: Gerry Oginski | Implementing Video into your Law Firm Marketing

Gerry Oginski low res

What do lung cancer and testicular torsion have to do with video marketing?  Medical Malpractice attorney Gerry Oginski tells us in this informative  interview. Gerry is the founder of the Lawyer’s Video Studio, and  is a practicing attorney in the State of New York focusing on medical malpractice and personal injury law.

Gerry has produced over 700 videos in marketing his law practice that have been viewed on YouTube nearly 500,000 times and recently released the book “Secrets of Lawyer Video Marketing in the Age of YouTube.”

In this interview Gerry discusses the powerful impact the use of video can  have on your legal marketing, the most effective techniques in creating and using video, and things you should definitely avoid.  If you have been thinking of implementing video into your overall marketing strategy this is a must listen to interview.

Below is an example of the videos Gerry produces for his law practice:

You can see more of Gerry’s videos by visiting his YouTube channel and his law firm website.

Tools of the Trade

If you have been thinking of starting a podcast for your law practice there is no better time to jump on board.  2013 is going to be the year of the podcast and there is no better way to reach out to potential clients and make that connection that will result in more and better clients.

A lot of lawyers hesitate when it comes to starting a podcast because they don’t know where to start and are intimidated by the thought of producing their own podcast.  You can overcome these fears by learning directly from the master of podcasting Cliff Ravenscraft. Cliff is the “Podcast Answer Man”.  Cliff offers a Podcasting A to Z course that will teach you everything you need from the ground up to start your very own podcast and sound like a pro.

The next Podcasting A to Z course starts on January 14th, 2013.  You can click HERE to register and if you use the discount code “Skiba” in the shopping cart when you order you will receive an immediate $100 off the price of the course.  As an attorney, you are a professional.  You need to sound like a professional.  Check out the course.  You won’t regret it!

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